Nadya Direkova MIT Alum, Senior Information Architect, Razorfish; Generoso Fierro
Buying e-tickets, downloading a song, chatting with friends on Facebook… you live through digital experiences every day. We invite you to learn how these experiences can be designed so that you can easily find and do what you want. Whether you are an engineer or designer, this course will challenge you to start work by studying users – not technology – first. We’ll talk about user personas, their moment-by-moment decisions and their full lifecycle relationship with your design. In the first part of the course, we’ll present classic design practices, digital trends and analyze experiences that work well and those that don’t. In the second part, you will create a design document for a website of digital campaign. The class will end with a design competition.
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