Marketing in the Age of Consumer Empowerment

Lost Control: Marketing in the Age of Consumer Empowerment with Scott Donaton. Digital technologies have empowered end users, and that transfer of control — from content creators and distributors to consumers — impacts all forms of communications, including marketing. Scott Donaton, associate publisher and editorial director of the Ad Age Group and author of Madison & Vine will talk about why user-empowerment is the key trend in business, and the ways marketers are adapting to it, including the rise of branded entertainment.