Loyalty in Brand and Fan Cultures
With Convergence Culture Consortium faculty advisors Ian Condry and Robert Kozinets, associate professor of marketing at the Schulich School of Business, York University, Toronto.
4 events found.
marketing
Events
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MIT Media Lab, Bartos Theater (Room 070) 20 Ames Street, Cambridge, MA, United States
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Marketing in the Age of Consumer Empowerment
MIT Building 2, Room 105 182 Memorial Drive, Cambridge, MA, United StatesScott Donaton, associate publisher and editorial director of the Ad Age Group and author of Madison & Vine, will talk about why user-empowerment is the key trend in business.
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CMS Alumni Panel
MIT Building 4, Room 231 Cambridge, MA, United StatesThree Comparative Media Studies alums -- Sam Ford, Rekha Murthy, and Parmesh Shahani -- return to discuss their post-graduate lives.
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“Innovation” and “Engagement”: Experiments with What Industry Buzzwords Can Mean in Practice
MIT Building 3, Room 133 33 Massachusetts Ave, Cambridge, MA, United StatesSam Ford and Federico Rodriguez Tarditi discuss Fusion Media Group’s experiments with exploring new ways of telling stories, relationships with key publics, and new types of roles/positions in the company.