George Lakoff, “The Brain’s Politics: How Campaigns Are Framed and Why”
MIT Media Lab, Bartos Theater (Room 070) 20 Ames Street, CambridgeEverything we learn, know and understand is physical — a matter of brain circuitry. This basic fact has deep implications for how politics is understood, how campaigns are framed, why conservatives and progressives talk past each other, and why progressives have more problems framing messages than conservatives do — and what they can do about it.
