Lucasfilm chooses CMS alum’s agency for digital business

Big Spacehip

CMS alum Ivan Askwith, who is director of strategy at the digital creative agency Big Spaceship, tweeted some stellar news yesterday. Big Spaceship landed a deal to do the digital creative work for Lucasfilm. From Ad Age:

NEW YORK (—Lucasfilm, the entertainment production company behind the “Star Wars” franchise, has picked a shop with a fitting name, Big Spaceship, as its new digital agency of record.

The New York-based independent agency beat out a handful of undisclosed digital shops pitching the business, according to people familiar with the matter. It will handle websites, social media and mobile for Lucas Online, which also includes work for film franchises such as “Star Wars.”

Lucasfilm confirmed the relationship, though declined to elaborate. Kantar Media does not have ad spending data for the movie production company. Big Spaceship also declined comment for this story.

Over the last 10 years, Big Spaceship grew up largely handling digital production work, building websites for traditional ad agencies on a contract basis. These days the agency, which is run by CEO-founder Michael Lebowitz, says it only works with clients directly, with no agency middlemen.

The agency also counts General Electric, Wrigley, Microsoft and Google as clients.

Big Spaceship had $8 million in U.S. revenue in 2009, up 33% from the year prior, according to Ad Age DataCenter. The 50-person shop was also one of Ad Age’s Best Places to Work in 2010.

Askwith is also an adviser at CMS’s Convergence Culture Consortium.

AdAge—“Big Spaceship Lands Lucasfilm Digital Business”

Andrew Whitacre

About Andrew Whitacre

Andrew directs the communications efforts for CMS/W and its research groups. A native of Washington, D.C., he holds a degree in communication from Wake Forest University, with a minor in humanities, as well as an M.F.A. in creative writing from Emerson College. This work includes drawing up and executing strategic communications plans, with projects including website design, social media management and training, press outreach, product launches, fundraising campaign support, and event promotions.


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