Podcast, Emily Rueb: “The City Talks: Storytelling at the New York Times’s Metro Desk”

As attention spans shrink and the representation of factual information is under scrutiny by the public, news organizations need clear, engaging storytelling that reaches readers where they are. In this talk, Emily Rueb, a reporter for The New York Times, shares insights gained in bursting boundaries of traditional storytelling for The New York Times’s Metro desk. Weaving video, audio, illustrations and text across multiple platforms, she chronicled aspects of New York’s complex but rarely seen infrastructure, like the power grid and the water system, and also its overlooked neighbors, like red-tailed hawks. Her talk also looks at what’s next for an organization that cherished its customs but has come to realize that its most important legacy values cannot survive without steady, rapid integration of new techniques.

Ms. Rueb writes and produces New York 101, a multimedia column explaining infrastructure. At the Times, she pioneered new approaches to storytelling for the breaking news blog, City Room, where she covered Hurricane Sandy and major elections, and created a niche writing about avian life. She also edited Metropolitan Diary. Her New York 101 series examined the power gridroad constructionorganics recycling and the water system. Winner of an Emmy and a Knight-Batten Award for Innovation in Journalism, Rueb also has contributed to The Financial Times, BBC Scotland, Time Out Paris and Cleveland Magazine.

Vicky Zeamer

About Vicky Zeamer

My passions fall more in the realm of human-centered design. I have spent my previous education and work experience in the tech industry, specifically focusing on how user experience (UX) can help guide the development of technology to be better for people and society. At MIT, I earned my M.Sc. in Comparative Media Studies where I wrote my thesis on how the dining out food industry shifted in response to the proliferation of digital food culture on Web 1.0 & 2.0. I earned my B.A. at Wellesley College where I studied both how people and societies function and create culture (American Studies) and how computer science and design could be leveraged for innovation (Media Arts and Sciences). I am currently a UX Research role at HubSpot in Cambridge, a software company dedicated to helping small and medium-sized businesses grow through an online marketing and sales platform. I sit as a user-centered researcher within the Machine Learning (ML) engineering team where my main focus is to gather insights about our users and strategize how to create ML-enabled solutions for our customers. Being at the intersection of technology and people is really my sweet spot.


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