Aashka Dave (aashkadave1@gmail.com)

Aashka Dave is a graduate of MIT's Comparative Media Studies program, where she studied audience engagement, risk communications, and media in transition. Prior to CMS, Aashka worked on digital projects at The Associated Press and earned degrees in journalism and Romance languages from The University of Georgia. Aashka is currently a researcher at Harvard University's Shorenstein Center on Media, Politics and Public Policy. Thesis: When to Start Freaking Out: Audience Engagement on Social Media During Disease Outbreaks

Posted by Aashka Dave S.M., Comparative Media Studies, 2018
Keywords: audiences, communications, disease, Ebola, epidemiology, industry, journalism, media, public health, Zika

When to Start Freaking Out: Audience Engagement on Social Media During Disease Outbreaks

Sensationalism, gatekeeping, and media figurations mean audience engagement is not merely a journalistic, revenue‐oriented concern — it is a public health concern too.