Peichi Chung is an associate professor in the Department of Cultural and Religious Studies, Chinese University of Hong Kong. She received her Ph.D. in Telecommunications from Indiana University Bloomington. She came from Taiwan and is interested in a variety of topics related to digital culture.
Peichi's research focuses on comparative analysis of game industries in the Asia Pacific. She has written journal articles and book chapters about history and game industry dynamics in South Korea, China, Hong Kong, Singapore and other Southeast Asian countries. Her academic work looks at the complex political and economic process that forms the regional flow of game culture in Asia. She works with the industry by serving as advisory committee member for some non-profit organizations (including International Esports Federation) to promote positive cause of gaming in the Asian society. Peichi’s current research projects include independent game distribution and gamer welfare in the esports industry in East Asia.