Content tagged "advertising"
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Podcast: CMS Alumni Panel
Three Comparative Media Studies alums — Parmesh Shahani, Rekha Murthy, and Sam Ford — return to discuss their post-graduate lives.
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CMS Alumni Panel
Three Comparative Media Studies alums — Sam Ford, Rekha Murthy, and Parmesh Shahani — return to discuss their post-graduate lives.
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Sinan Aral, “Social Influence and The Dynamics of Online Reputation”
MIT Sloan’s Sinan Aral will argue that a new science of online identity could help guide our business, platform design, and social policy decisions in light of the rising importance of online reputation and social influence.
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Futures of Entertainment 6
This year’s event, Nov. 9-10 at MIT, will look at how media producers and audiences are relating to one another in new ways in a spreadable media landscape.
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The Evolution of Intimacy: Advertising Personal Computers in the 1980s
Based an analysis of over 500 magazine advertisements, this thesis examines how they positioned the personal computer as a domestic machine.
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Audience Research for Fun and Profit: Rediscovering the Value of Television Audiences
The television industry should look to other digital business, experiment with models online, and explore emergent sites of audience value.
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Brand New China: Advertising, Media, and Commercial Culture
Jing Wang’s “detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China.”
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“Breaking Down Advertising’s Walls”: CMS researcher Sam Ford in Fast Company
My movement from an academic working with industry to an academic within the industry was driven by my interest in how companies and their audiences converse
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CMS is a top place to find “tech-focused advertising talent”: AdAge
“Look beyond portfolio schools to the growing group of programs that incubate tech-minded talent. Favorites include […] MIT’s Comparative Media Studies program.”
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Podcast: “Viral Media: How’s and Why’s”
the challenges of engaging audiences in non-conventional ways, looking at the status of viral media and the nature of non-traditional marketing campaigns.
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Podcast: Futures of Entertainment 2: “Advertising and Convergence Culture”
Does the agency structure need to be rethought? What are effective ways to collaborate with creative audiences?
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Scott Donaton Examines Digital Impact on Advertising
Ad Age Group’s Scott Donaton chronicled successful and not-so-successful attempts to ride this rapid and radical business change.
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Podcast: Scott Donaton, “Marketing in the Age of Consumer Empowerment”
Why user-empowerment is the key trend in business and the ways marketers are adapting to it.
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Advertising in Computer Games
This thesis arranges and analyzes the existing body of academic and industry knowledge on advertising and product placement in computer game environments.
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Convergence Culture Consortium Manages its Brand
This past fall saw the public unveiling of the Convergence Culture Consortium, a new CMS initiative examining the world of branded entertainment.
