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About
About MIT Comparative Media Studies/Writing
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Comparative Media Studies
Gradute Program in Comparative Media Studies
Undergraduate Studies
Writing
Graduate Program in Science Writing
Undergraduate Studies
MIT Writing and Communication Center
Writing, Rhetoric, and Professional Communication
First-year Essay Evaluation
Graduate Writing Exam
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English Language Studies
(English for Bilingual Students)
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Ilona Karmel Writing Prizes
Guidelines for the Karmel Writing Prizes
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Winners
Scope
: The best of the Graduate Program in Science Writing
Angles
: The best of MIT Introductory Writing
Events
Calendar
MIT in 3
Event Recordings
Independent Activities Period
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About
About MIT Comparative Media Studies/Writing
Diversity Statements
People
Full List
Faculty
Visitors and Postdoctoral Associates
Lecturers
Staff
Education
Comparative Media Studies
Gradute Program in Comparative Media Studies
Undergraduate Studies
Writing
Graduate Program in Science Writing
Undergraduate Studies
MIT Writing and Communication Center
Writing, Rhetoric, and Professional Communication
First-year Essay Evaluation
Graduate Writing Exam
Communication Requirement
English Language Studies
(English for Bilingual Students)
Subject Lists
CMS Subjects
Writing Subjects
English Language Studies
MIT OpenCourseWare
Research
Research Groups
Publications
Books, Articles, and Theses
Ilona Karmel Writing Prizes
Guidelines for the Karmel Writing Prizes
Submit Your Work
Winners
Scope
: The best of the Graduate Program in Science Writing
Angles
: The best of MIT Introductory Writing
Events
Calendar
MIT in 3
Event Recordings
Independent Activities Period
Search
Search
Tag - advertising
Dec
16
Futures of Entertainment 6
Oct
24
News
Podcasts
Podcast: CMS Alumni Panel
Aug
21
CMS Alumni Panel
Aug
20
Sinan Aral, “Social Influence and The Dynamics of Online Reputation”
Jun
29
Theses
The Evolution of Intimacy: Advertising Personal Computers in the 1980s
May
07
Theses
Audience Research for Fun and Profit: Rediscovering the Value of Television Audiences
Apr
10
Books
Brand New China: Advertising, Media, and Commercial Culture
Oct
20
News
“Breaking Down Advertising’s Walls”: CMS researcher Sam Ford in Fast Company
Oct
14
News
CMS is a top place to find “tech-focused advertising talent”: AdAge
Feb
22
Podcasts
Podcast: “Viral Media: How’s and Why’s”
Dec
12
Podcasts
Podcast: Futures of Entertainment 2: “Advertising and Convergence Culture”
Oct
19
News
Scott Donaton Examines Digital Impact on Advertising
Oct
19
Podcasts
Podcast: Scott Donaton, “Marketing in the Age of Consumer Empowerment”
Aug
11
Theses
Advertising in Computer Games
Jun
10
News
Convergence Culture Consortium Manages its Brand
Jul
11
Articles & Chapters
Youth Culture, Music, and Cell Phone Branding in China
May
17
Theses
The Commoditable Block Party: Electric Signs in Manhattan, 1881-1917
About
About MIT Comparative Media Studies/Writing
Diversity Statements
People
Full List
Faculty
Visitors and Postdoctoral Associates
Lecturers
Staff
Education
Comparative Media Studies
Gradute Program in Comparative Media Studies
Undergraduate Studies
Writing
Graduate Program in Science Writing
Undergraduate Studies
MIT Writing and Communication Center
Writing, Rhetoric, and Professional Communication
First-year Essay Evaluation
Graduate Writing Exam
Communication Requirement
English Language Studies
(English for Bilingual Students)
Subject Lists
CMS Subjects
Writing Subjects
English Language Studies
MIT OpenCourseWare
Research
Research Groups
Publications
Books, Articles, and Theses
Ilona Karmel Writing Prizes
Guidelines for the Karmel Writing Prizes
Submit Your Work
Winners
Scope
: The best of the Graduate Program in Science Writing
Angles
: The best of MIT Introductory Writing
Events
Calendar
MIT in 3
Event Recordings
Independent Activities Period
