Content tagged "branding"
Posted by Andrew Whitacre
Parmesh Shahani: “The film, through the reach of Bollywood, will be our ambassador abroad.”
Posted by CMS/W
Media strategist and author of Fundamentals of Television Branding and Marketing Lee Hunt presents recent innovations in television branding and discusses some of the struggles being faced by networks in the era of convergence and transmedia.
Posted by Ilya Vedrashko S.M., Comparative Media Studies, 2006
Topics: advertising, branded entertainment, branding, computer games, marketing, networks, product placement, video games, virtual worlds
This thesis arranges and analyzes the existing body of academic and industry knowledge on advertising and product placement in computer game environments.
Posted by Ivan Askwith S.M., Comparative Media Studies, 2007
This past fall saw the public unveiling of the Convergence Culture Consortium, a new CMS initiative examining the world of branded entertainment.
Posted by Jing Wang
The relationship between music and youth culture in China in the context of transnational cell phone branding.