Content tagged "computer games"
Based on extensive qualitative research, T.L. Taylor’s talk explores the nature of professional computer game play.
Posted by Ilya Vedrashko S.M., Comparative Media Studies, 2006
Topics: advertising, branded entertainment, branding, computer games, marketing, networks, product placement, video games, virtual worlds
This thesis arranges and analyzes the existing body of academic and industry knowledge on advertising and product placement in computer game environments.