Content tagged "computer games"

Posted by Andrew Whitacre and T.L. Taylor

Podcast: T.L. Taylor, “Professional Play and the E-sports Industry”

Based on extensive qualitative research, T.L. Taylor’s talk explores the nature of professional computer game play.
Posted by Ilya Vedrashko S.M., Comparative Media Studies, 2006
Topics: advertising, branded entertainment, branding, computer games, marketing, networks, product placement, video games, virtual worlds

Advertising in Computer Games

This thesis arranges and analyzes the existing body of academic and industry knowledge on advertising and product placement in computer game environments.

Podcast: T.L. Taylor, “Professional Play and the E-sports Industry”