Content tagged "marketing"
-
Posted by Andrew Whitacre and Nathan Saucier
Podcast: “Innovation” and “Engagement” – Experiments with What Industry Buzzwords Can Mean in Practice
Alum Sam Ford and Fusion colleague Federico Rodriguez Tarditi discuss what they have learned from their experiments exploring new ways of telling stories, new approaches to building relationships with key publics, new ways of working internally, and new types of roles/positions in the company.
-
Event: Thursday, September 8, 2016 @ 5:00 pm
“Innovation” and “Engagement”: Experiments with What Industry Buzzwords Can Mean in Practice
Sam Ford and Federico Rodriguez Tarditi discuss Fusion Media Group’s experiments with exploring new ways of telling stories, relationships with key publics, and new types of roles/positions in the company.
-
Posted by Andrew Whitacre
Podcast: CMS Alumni Panel
Three Comparative Media Studies alums — Parmesh Shahani, Rekha Murthy, and Sam Ford — return to discuss their post-graduate lives.
-
Event: Thursday, October 23, 2014 @ 5:00 pm - 7:00 pm
CMS Alumni Panel
Three Comparative Media Studies alums — Sam Ford, Rekha Murthy, and Parmesh Shahani — return to discuss their post-graduate lives.
-
Posted by Sonny Sidhu S.M., Comparative Media Studies, 2013
Topics: aesthetics, culture, design, games, marketing, video gamesPoetics of the Videogame Setpiece
Sonny Sidhu, ’13, placing the technique of AAA videogame setpieces within a series of wider technical, aesthetic, commercial, and cultural problematics.
-
Posted by Andrew Whitacre
Lucasfilm chooses CMS alum’s agency for digital business
Alum Ivan Askwith, director of strategy at digital creative agency Big Spaceship, announced it landed a deal to do the digital creative work for Lucasfilm.
-
Posted by Jing Wang
Brand New China: Advertising, Media, and Commercial Culture
Jing Wang’s “detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China.”
-
Posted by CMS/W
Podcast: “Viral Media: How’s and Why’s”
the challenges of engaging audiences in non-conventional ways, looking at the status of viral media and the nature of non-traditional marketing campaigns.
-
Posted by Alec Austin S.M., Comparative Media Studies, 2007
Topics: 52, audiences, Civil War, entertainment, genre, House, Magic: The Gathering, marketing, television, Veronica MarsExpectations Across Entertainment Media
The implicit contract between the purveyor of an entertainment property and their audience, and the consequences of frustrating audience expectations.
-
Event: Thursday, October 12, 2006 @ 5:00 pm
Marketing in the Age of Consumer Empowerment
Scott Donaton, associate publisher and editorial director of the Ad Age Group and author of Madison & Vine, will talk about why user-empowerment is the key trend in business.
-
Posted by Ilya Vedrashko S.M., Comparative Media Studies, 2006
Topics: advertising, branded entertainment, branding, computer games, marketing, networks, product placement, video games, virtual worldsAdvertising in Computer Games
This thesis arranges and analyzes the existing body of academic and industry knowledge on advertising and product placement in computer game environments.
-
Event: Thursday, April 27, 2006 @ 5:00 pm
Loyalty in Brand and Fan Cultures
With Convergence Culture Consortium faculty advisors Ian Condry and Robert Kozinets, associate professor of marketing at the Schulich School of Business, York University, Toronto.
-
Posted by Jing Wang
Youth Culture, Music, and Cell Phone Branding in China
The relationship between music and youth culture in China in the context of transnational cell phone branding.