Content tagged "marketing"
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Podcast: “Innovation” and “Engagement” – Experiments with What Industry Buzzwords Can Mean in Practice
Alum Sam Ford and Fusion colleague Federico Rodriguez Tarditi discuss what they have learned from their experiments exploring new ways of telling stories, new approaches to building relationships with key publics, new ways of working internally, and new types of roles/positions in the company.
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“Innovation” and “Engagement”: Experiments with What Industry Buzzwords Can Mean in Practice
Sam Ford and Federico Rodriguez Tarditi discuss Fusion Media Group’s experiments with exploring new ways of telling stories, relationships with key publics, and new types of roles/positions in the company.
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Podcast: CMS Alumni Panel
Three Comparative Media Studies alums — Parmesh Shahani, Rekha Murthy, and Sam Ford — return to discuss their post-graduate lives.
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CMS Alumni Panel
Three Comparative Media Studies alums — Sam Ford, Rekha Murthy, and Parmesh Shahani — return to discuss their post-graduate lives.
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Poetics of the Videogame Setpiece
Sonny Sidhu, ’13, placing the technique of AAA videogame setpieces within a series of wider technical, aesthetic, commercial, and cultural problematics.
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Lucasfilm chooses CMS alum’s agency for digital business
Alum Ivan Askwith, director of strategy at digital creative agency Big Spaceship, announced it landed a deal to do the digital creative work for Lucasfilm.
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Brand New China: Advertising, Media, and Commercial Culture
Jing Wang’s “detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China.”
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Podcast: “Viral Media: How’s and Why’s”
the challenges of engaging audiences in non-conventional ways, looking at the status of viral media and the nature of non-traditional marketing campaigns.
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Expectations Across Entertainment Media
The implicit contract between the purveyor of an entertainment property and their audience, and the consequences of frustrating audience expectations.
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Marketing in the Age of Consumer Empowerment
Scott Donaton, associate publisher and editorial director of the Ad Age Group and author of Madison & Vine, will talk about why user-empowerment is the key trend in business.
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Advertising in Computer Games
This thesis arranges and analyzes the existing body of academic and industry knowledge on advertising and product placement in computer game environments.
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Loyalty in Brand and Fan Cultures
With Convergence Culture Consortium faculty advisors Ian Condry and Robert Kozinets, associate professor of marketing at the Schulich School of Business, York University, Toronto.
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Youth Culture, Music, and Cell Phone Branding in China
The relationship between music and youth culture in China in the context of transnational cell phone branding.
