When you ask most people to think about the role of the media in
the WTC tragedy, most of them will talk about television, perhaps
newspapers or even radio. The same was true for the Comparative Media
Studies students and faculty. In my media theory seminar last week,
we were almost a full hour into the discussion before anyone made
reference to the Internet, the web, or other more personalized channels
of communication. The silence was remarkable, given so much of the
focus of our typical discussions of media at MIT center on digital
technologies. Yet, somehow, in times of crisis, we are drawn to centralized,
broadcast channels. People describe television as an "electronic hearth,"
as if we are all gathered together to watch the broadcast signal,
as if it expresses our shared thoughts and values. In times of crisis,
it seems, we are consoled by the knowledge we are joined with others
all over the country in watching the same images, hearing the same
speeches.
CMS faculty member David Thorburn has suggested that in many if not most cultures one core medium of
ommunication rehearses the 'Consensus Narrative' of society, expressing its shared values and beliefs. The theaters of
ancient Athens and Shakespeare's England were such institutions, representing stories and myths that articulated and
reinforced the dominant belief-systems of those societies. In the 19th century, the novel performed some of these same
functions; writers such as Charles Dickens or Victor Hugo or Harriett Beecher Stowe wrote novels that embraced
dominant balues yet also appealed to their readers' social conscience. The movies during the era of the studio system
performed this function in American society and were recognized as so important that the government gave away free
tickets to the poor during the Depression and classified Hollywood as an "essential industry" during the Second World
War. And since the 1950s, television has been the "consensus" medium for American culture, Thorburn argues, as the
networks' ambiton to generate to generate the largest possible viewership created a story system that articulated the most
widely-held views and values of our culture - often at the cost of ignoring diversity, silencing by exclusion values and
beliefs that belonged to subcultures not in accord with the dominant culture. ["Television Melodrama," in TV: The
Critical View, ed.Newcomb (Oxford Univ. Press, 2000) pp. 595-608; "Television As An Aesthetic Medium," Critical
Studies in Mass Communication 4 (1987) 161-173.}
We generally argue that the consensus-building function of broadcast media is breaking down at a time when many new
media choices are available and cable narrowcasting (that is, the focus of programs at smaller niche audiences, such as
MTV's focus on young people or Oxygen's focus on women) are serving to fragment the viewing public. Yet, in times
of crisis, the consensus building power of television reasserts itself as people are drawn towards shared media channels
to make collective sense of disturbing developments.
It would be a mistake to ignore the important functions played by personalized or grassroots media. Probably no sooner
did you see the images or hear the news of the tragedy than you grabbed some personalized technology - your
telephone or your computer keyboard - to spread the news or seek information about people who are close to you. In
the first few hours after the events, most of the key news website froze people raced to their computers in search of a
reliable summary of the developing events - too many people hitting the same servers at the same time jammed the
works - but e-mail correspondence got through, because its routing is decentralized, carried by millions of networked
computers. These are the media channels we control ourselves. We sometimes describe broadcasting as one-to-many
(refering to the way one centralized entity - a television network - sends out a feed to a large national audience), where
the telephone is one-to-one (allowing one person to communicate with another) and the web can be described as
many-to-many (allowing many people to communicate among themselves).
One of the striking things about these events is the way that portable information allowed people to communicate with
each other from seemingly any location - consider the cell phone calls made from the airplanes or from people trapped
beneath the rubble - or consider the e-mails that were sent from people trapped inside the World Trade Center. We
have become increasingly dependent upon such technologies, as has been suggested by the panic experienced by many
when the collapse of the Towers destroyed an important relay center in New York City cut off telephone access to
Manhattan.
re:constructions would not exist without e-mail. Various participants have e-mailed friends around the world to
get them to write submissions for thesite and we have used e-mail to remain in constant contact with each other as we
have developed these materials across a broad range of different locations.
People have described electronic communications as enabling "virtual communities," forging significant emotional and
social ties among people who may be geographically dispersed but who share experiences and thoughts in on-line
discussions. It is striking how almost all of the communities of the web have engaged in discussions of these tragedies,
discussions which, in some cases, build upon their normal topics and suggest alternative ways of understanding the
events, and in other cases, push aside their ordinary concerns because of the need to feel connected to each other.
We have turned to the web because we believe it is a powerful channel that will allow us to communicate directly with
many readers and to get ideas into circulation that are not necessarily being heard on the broadcast media. We are using
the web because it offers a way to forge intimate bonds between our writers and readers and because it encourages a
greater diversity of perspectives than can be heard through any medium with a relatively narrow pipeline.
Yet, there are important concerns which are being raised in current discussions of the web about the ways that
participating in net communities may narrow our perspectives, making it easy to filter out ideas with which we disagree,
making it possible to form a false sense of consensus because everyone seems to be saying the same thing. See, for
example, an important debate of this issue published earlier this summer in Boston Review
.
Others have warned of the dangers of the unverified information that can circulate in the digital environment, because of
the absence of established or certified gatekeepers to police content. Just as the web may open access to the perspectives
of groups ignored by the mainstream media, so too it may enablehate speech and lies.
In the coming weeks, we need to stop and reflect on what each kind of medium contributed to this discussion and how
each benefits or harms the potential for democratic participation. In an important book, written well before the current
Internet revolution, Technologies of Freedom (Cambridge: Harvard University Press, 1984), MIT Political
Science professor Ithiel de Sola Pool wrote, "Freedom is fostered when the means of communication are dispersed,
decentralized, and easily available, as are printing presses or microcomputers. Central control is more likely when the
means of communication are concentrated, monopolized, and scarce, as are great networks. But the relationship between
technology and institutions is not simple or unidirectional, nor are the effects immediate. Institutions that evolve in
response to one technological environment persist and to some degree are later imposed on what may be a changed
technology....The onus is on us to determine whether free societies in the twenty-first century will conduct electronic
communication under the conditions of freedom established for the domain of print through centuries of struggle, or
whether that great achievement will become lost in a confusion about new technologies."
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