A few thoughts follow on conventions of the televisual sort -
formats, genres, and recurrent patterns in form and content. I learned
about the attack on the WTC while calling the US Embassy in the
Netherlands. "Aren't you watching television?" asked my incredulous
speaking partner. "There's been a horrible accident at the World
Trade Center." I tuned in and sure enough, during those first uncertain
minutes before suspicion was even possible, it seemed as if a passenger
jet had somehow crashed into the tower. And then, before my eyes,
a second jet hit and the penny dropped: this was indeed a calculated
act of terrorism, one moreover, with the eyes of the world focused
upon it. The news about the attack on the Pentagon followed; then
reports (now discredited) about a car bomb at the State Department;
the Pennsylvania crash (or was it an in-air explosion?); a phantom
fifth passenger jet; and reports about staffers running from the
White House...
Before long, CNN was sporting a new graphic - "Attack on America";
the image of the jet penetrating the second WTC tower was in heavy
rotation; and a nation (and probably a good bit of the world) watched
in horror as the towers collapsed. Within the course of a few hours,
the unthinkable had occurred and news coverage shifted from responding
to uncertain events to imposing form and meaning upon them. Graphic
form, rhythmic form (the footage of the jet smashing into the second
tower repeated up to 30 times per hour), and increasingly, narrative
form - all gave coherence to events that were still difficult to
comprehend. As if a story set in Batman's Gotham, a simple narrative
of good versus evil emerged, and as in Batman's universe, evil could
be embodied in only a limited number of characters. Bin Laden quickly
(and perhaps appropriately - but at the time it was anything but
clear) helped to complete the narrative, providing evil with a face
and name.
The quick transformation of unpredictable live events into familiar
narrative patterns, it can be argued, produces a certain comfort;
but it also frames the event, establishing specific ways of thinking
about the situation, together with an inclination towards narrative
resolution. The framing of the story as an "Attack on America" and
the insistence upon almost exclusively domestic coverage was a choice.
It precluded other sorts of framing such as "an attack on the West"
which might have appeared had we seen the spontaneous street demonstrations
of shocked and saddened people in Berlin, Copenhagen, Paris, London,
and other parts of the world. The "world" part of the WTC accounted
for over 1000 now missing "foreigners", and the functions of many
of the businesses within it were emphatically global. But ours was
an American story. And the choice of an antagonist who embodies
the antithesis of our values (a multi-millionaire who has rejected
consumerism, a terrorist who seems deeply religious) helped to mute
the complexity of the 18 or so terrorists who destroyed themselves
along with their helpless victims. Bin Laden's casting helped to
keep narrative causality elegantly simple: evil. While I am not
in a position to dispute this attribution, the point I want to make
is that this sort of narrative inscription comes easily to our culture's
use of television, and it brings with it a simplicity (or is it
clarity?) of narrative logic that is muddied, even spoiled by complex
questions about history, foreign policy, or representation that
yield real insight. By September 15, news coverage carried the graphic
"America at War" accompanied by subdued martial theme music (an
element conspicuously absent for the first two days or so). And
although we are being prepared for a long and difficult war, the
image of finding 'em, smoking 'em out of their holes, and running
'em down has the same elegantly simple appeal as the original framing
of the story.
Conventions can be understood in numerous ways. They embody work
routines, allowing television production staff to turn from the
stress of covering live events to the predictability of recycling
taped sequences. They embody micro-narratives common to the larger
culture, whether the battle between good and evil, or moral balance
through retribution, or the ultimate transcendence of the good guy.
And they effectively contain complex and unruly details, in the
process encouraging us to suppress unnecessary questions (but in
the process, blocking us from insight and understanding). They frame
issues in terms of the known and familiar, and in the process, direct
our thinking (and our actions) in predictable ways. The dangers
of this organizing strategy, particularly when confonting complex
issues or when dealing with the unknown are profound indeed.
This is not to say that all program conventions are dangerous.
Indeed, some can be quite useful. As TV anchors and hosts of breakfast
shows interviewed survivors, replayed telephone messages spoken
by now dead WTC office workers, and asked how it felt when they
learned that their partners or parents were dead, one could see
the familiar imprint of the "confessional" television genre. OK
- many of the questions seemed poorly chosen, and the construction
of emotion moments somewhat contrived. But the episodes worked their
charm like the best of talk-TV. Although not to everyone's taste,
programs such as Oprah help people to come to terms with a variety
of difficult issues. Those exposing their souls as well as the viewing
public seem to benefit. The formula has traveled well, and most
European countries have national variants of these programs (there
is a body of literature on these programs - see for example, Sonia
Livingstone and Peter Lunt, Talk on Television, Routledge
1994). The point is that they provide a vernacular, a way for people
to work through complex emotional issues, and in the case of the
attack on the Pentagon and WTC, a way to humanize and make felt
the abstraction of numbers. The banality (and downright stupidity)
of some of the questions notwithstanding, this use of a broader
televisual convention has helped a public feel the enormity of the
loss caused by the attack.
The pain of losing loved ones remains a trauma that few of us
will escape. But the vicious and arbitrary way that so many died
in New York, Washington and Pennsylvania is horrifying in a very
different way. Carried by a medium so often filled with simulated
images of death and destruction, horror of this magnitude easily
reads as spectacle. Flattened on the small screen and consumed in
our livingrooms far from the sounds, smells and dust of lower Manhattan,
the images seem fantastic, even surreal. Somehow it seems only appropriate
that talkshow conventions, televisual forms designed to embrace
the most banal of human situations, be used to puncture this distance,
and move us from gawking spectators into a more empathetic mode
of engagement.
William is the Associate Director of Comparative Media Studies
at MIT.
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