Recent Posts
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Podcast: “Cult Media”
Is it profitable to build a franchise on the intense interest of the few and relying on Long Tail economics?
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Podcast: Futures of Entertainment 2: “Opening Remarks (Day Two)”
Jason Mittell, Middlebury College; Jonathan Gray, Fordham University; Lee Harrington, Miami University This is the fourth in a series of seven audio podcasts, recorded during the Futures of Entertainment 2 […]
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Podcast: Futures of Entertainment 2: “Advertising and Convergence Culture”
Does the agency structure need to be rethought? What are effective ways to collaborate with creative audiences?
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Podcast: Futures of Entertainment 2: “Fan Labor”
What do we gain by applying a theory of labor to think about the invisible work performed by fans and other consumers within the new media economy?
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Podcast: Futures of Entertainment 2: “Metrics and Measurement”
Nobody is quite clear how you can “count” engaged consumers or how you can account for various forms and qualities of engagement.